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Lululemon is singlehandedly the best thing to happen to women's fashion in the past 10 years.
Women getting comfortable showing off their ass in yoga pants has led to them wearing leggings at every opportunity possible and I'm so not mad at that.
This is the first thing that popped into my head when I saw the thread title. My gym is overrun by 20-year-old girls and 35-year-old soccer moms decked out in the overpriced Lululemon stuff and when I go to the mall, I always make it a point to walk past their store so I can check out the girls that work there and wear those yoga type pants to work.
I cannot speak to the technical superiority of this brand of clothing opposed to any other and I've never done any yoga so I always wonder if you really need technical, sweat-wicking clothing for something like yoga? Is it that strenuous of an activity?