set you free
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Tom Ford has developed a revolutionary, innovative marketing technique to sell his goods.
He gives his clothing to good looking celebrities and makes sure the clothing is properly tailored so that the celebrities look good when photographed. This tricks not-so-good-looking rich people into thinking that if they buy clothes from Tom Ford, they will look as good as the celebrities. But it is false.
In a newspaper article he mentioned that he learned this trick from his clubbing days. Club managers would let in good looking young women for free, and the women would lure the rich bankers who would spend lots of money on overpriced bottles and table service. Tom grasped this significance of this device and applied it to clothing sales.
Tom Ford is a genius, and now you know how he does it.
He gives his clothing to good looking celebrities and makes sure the clothing is properly tailored so that the celebrities look good when photographed. This tricks not-so-good-looking rich people into thinking that if they buy clothes from Tom Ford, they will look as good as the celebrities. But it is false.
In a newspaper article he mentioned that he learned this trick from his clubbing days. Club managers would let in good looking young women for free, and the women would lure the rich bankers who would spend lots of money on overpriced bottles and table service. Tom grasped this significance of this device and applied it to clothing sales.
Tom Ford is a genius, and now you know how he does it.