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Zegna heritage?

Discussion in 'Classic Menswear' started by Stu, Jun 5, 2003.

  1. Stu

    Stu Senior member

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    A local clothing store has a new line of Zegna suits, retailing for $699. I called the store and suspected they were Zegna Soft, for that price, but the salesman told me it is Zegna Heritage. Anyone know anything about this level?
     
  2. jcusey

    jcusey Senior member Dubiously Honored

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    I've never heard of the Zegna Heritage line, but I can tell you that the Zegna Soft is going away after this year (or is it this season?) and that there are other Zegnas manufacturing clothes than Ermenegildo.
     
  3. Stu

    Stu Senior member

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    Heritage is Ermenegildo. Perhaps they are introducing Heritage to replace Soft.
     
  4. nicepants

    nicepants Member

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    I Googled Zegna Heritage and the second link had this description " Another brand with the finest of sartorial lineage, the Ermenegildo Zegna Heritage
    collection revitalized classic archival silhouettes with new contemporary ... " I tried going to the link but it's for fashionwindows.com and I didn't feel like buying a membership. I assume contemporary fabrics is what they were speaking of.

    I also found this blurb on another site. It's from an article that was printed in January of 2002. Although it doesn't mention this Heritage line specifically I have a feeling that this is what they are referring to-
    "At Ermenegildo Zegna, heritage meant going back to the archives of the '50s and '60s and even the personal wardrobe of the company founder to transform the hefty and hairy tweeds of a pre-central heating generation into something lighter."
     
  5. Stu

    Stu Senior member

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    I went today and checked the suits out. They were really nice, probably fused, but had nice fabrics and interesting designs. There was a beige/cream 3-button ventless with faint royal blue pinstripes that I am thinking about buying. I've got to come up with a wife strategy now, to convince her I really need it so I can get permission to buy it. [​IMG]
     
  6. AAA

    AAA Senior member

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    Jan 22, 2002/ FWD/ --- There was an air of determination in Florence last week in the face of economic challenges posed by the events of last fall. The city was bursting at the seams with entertaining opening events, fashion shows, buyers and excitement as Pitti Uomo began.

    Scaffoldings had been proudly stripped off to reveal glossy new Pucci, Giorgio Armani and Roberto Cavalli stores on Via Tornabuoni.

    Kicking off the Italian menswear market on Thursday, Pitti Uomo's exhibitors were poised to fight recession for Fall/Winter 2002/2003, with 80 new brands and a total of 664 companies showcasing their wares.

    Proving their reputation for high quality and innovation, there was a dazzling array of product from Italian firms, bolstered by a gaggle of international exhibitors (35% of the total) lead by England and France.

    The offerings ranged from the finest in custom and classic tailoring, to avant-garde styling and technical sportswear, to denim dimensions, vintage galore and handcrafted finery.

    Were there concerns about the post-September 11 economy? Umberto Angeloni, CEO of Brioni, observed, "It's going to be survival of the best. September 11 has triggered a global recession. Consumers are making choices, looking at who has the best brand and the product."

    He believes that Brioni, a niche-market luxury brand of personalized, custom tradition, will not suffer from the recession.

    Another brand with the finest of sartorial lineage, the Ermenegildo Zegna Heritage collection revitalized classic archival silhouettes with new contemporary tailoring and fabrics reinterpreted in lighter weights.

    On the innovation front, Zegna Sport introduced its revolutionary weightless Microlite fiber with high performance waterproof, windproof jackets that weigh only 250 grams.

    Pirelli made news with their hi-tech unisex line that includes the P Zero Aria "pneumatic" parka and P Zero Aqua shoes. Modeled by soccer superstar Ronaldo, the parka took two years of collaboration to develop.

    The finished product is made of lightweight, rubberized cotton with zip-out construction and a patented anti-theft device.

    Corpo Nove and IDEAS showed off existing hi-tech possibilities with demonstrations of 3-D customizing software for shoes and prototypes featuring groundbreaking luminescent fiber optic fabrics.

    Can we still be surprised by jeans? Apparently, yes. Having already made waves with cult-like retailers such as Colette in Paris, newcomer Etienne Ozeki made his dÃ[​IMG]but with one-of-a-kind patch jackets and accessories, all slightly different thanks to unusual treatments like Bio-Wash, Enzyme Stone Wash and hand-coated print work.

    The Levi's Red stand was a shrine dedicated to the oldest pair of Levi's. Recently purchased on eBay for a whopping $46,000, the archival 1880's jeans put a new slant on Levi's vintage value and heritage.

    To top off opening day events, the crowds moved from the Fortezza da Basso, Pitti fairgrounds to the magnificent old train station-turned-exhibition space, Stazione Leopolda, for the opening of the Windsor collection.

    The contemporary array of photography was sponsored by the German fashion brand and includes artists such as Cindy Sherman, Helmut Newton and Inez Van Lamseveerde.

    And finally, after moving into a cavernous adjacent room, the much-hyped John Varvatos Euro-première woke up flagging buyers and journalists with an immense video of Jimi Hendrix playing the Star Spangled Banner.

    The soundtrack rocked, but the "rebel prep" clothes left one wondering if there was more to come. Elegant fabrics of cashmere, cashmere flannels, fine and felted merinos, and some knits were notable.

    Some of the coats and jackets hinted at offering more. But repetitive silhouettes rendered the presentation monotonous and the drab color story did not give the same lift as the music.

    Despite the outlook for an economically difficult cycle of recovery, at Italy's Florence season opener, the menswear industry was facing the challenge with creative product offerings, style innovation and sheer grit.
     
  7. Stu

    Stu Senior member

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    Thanks AAA. I guess that means it's good eh? The price point has me skeptical, because it's almost too damned reasonable, especially at retail, to be true.
     
  8. Steve B.

    Steve B. Senior member

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    Stu:

    My guess is it's Zegna's attempt to introduce the younger man to the quality of their products at a lower price point- like Armani does with Mani, Emporio Armani, and A/X.

    Damn good marketing strategy if you ask me...
     
  9. Thracozaag

    Thracozaag Senior member

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    My cynical side moves me to feel that this is more a marketing ploy rather than a quality product.
     
  10. Steve B.

    Steve B. Senior member

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    Thrac:

    I agree in principal. I think we could all have a real go at the the pinata of the lower end lines of certain major labels that shall remain unnamed.

    And the educated consumer can do really well on E-Bay at the same price point, as Andrew in particular has shown us.

    But if the fabric is even close to the usual Zegna quality, for the average buyer this sounds like a pretty good deal.
     
  11. Stu

    Stu Senior member

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    Another thing we have discarded: This could be an aggressive mark-down strategy to get people interested in the line.

    It might be the new Fall line retails for $1k and they are only selling this at this price to get people interested. The sales-kid at the store told me it was a special introductory price (Then again, it could be a special intro price for the store, rather than one by Zegna, the kid really didn't know too much about Zegna or clothes in general).

    Reading AAA's clip about how post-911 means higher end clothing retailers need to be better, combined with the trend in retail these days to price things better in line with the economy, makes me wonder if that' s what this is.
     

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