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If you dont know what Category M is, it means we are not doing our Job well enoughThanks for doing this Zam, it's great to see designers interfacing with the community like this. I'm a little unclear on what category M is, I assume it's more basics, kind of like Silent is to Damir Doma?.
As for better serving customers, I've always found that the customer service to be friendly. It's not as fast or polished as you would get with a highly automated retailer, but I don't believe that should be the end goal for an artisanal brand like yours. You have a unique product that's more exclusive and handmade than others; people who appreciate that will be more than willing to be patient to get something like that.
the weightless concept has been very successful for the last several seasons.Hi Zam, I really love your weightless clothes as they make the summer heat a lot more bearable. Will you be making a 'weightless' leather jacket next season? I'd love to have something using ecco's dyneema leather if possible.