Your favorite pretend-Italian labels.

Discussion in 'Classic Menswear' started by Bergdorf Goodwill, Mar 30, 2005.

  1. Bergdorf Goodwill

    Bergdorf Goodwill Senior member

    Messages:
    1,228
    Likes Received:
    5
    Joined:
    Dec 7, 2004
    I'm going to go ahead and pick "Giorgio V."

    The "Beverly Hills Polo Club" clothing that is sold in drug stores falls under the same category of hilarity, but it's not fake-Italian.
     


  2. AlanC

    AlanC Minister of Trad

    Messages:
    7,805
    Likes Received:
    66
    Joined:
    Nov 7, 2003
    Location:
    Heart of America
    Carlo Franco? [​IMG] (I'm sorry, Chuck--I couldn't resist.) [​IMG]
     


  3. Andrew V.

    Andrew V. Senior member

    Messages:
    405
    Likes Received:
    1
    Joined:
    Aug 25, 2004
    Location:
    Ohio, United States
    I always thought that Giorgio Beverly Hills embodied the best of both worlds.
     


  4. tdial

    tdial Senior member

    Messages:
    248
    Likes Received:
    0
    Joined:
    Jun 2, 2004
    Location:
    Atlanta, GA
    What's that bespoke "Italian" shirtmaker brand called again? Is it "Kabbazzi?" I loved their description on their former shop window: "Kabbazzi. (Rhymes with 'Yahtzee.')" Remember their tagline on the radio? "You get a lot-see when you buy a Kabbazzi." The Happy Days endorsement from tv's Anson Williams didn't do too well. "Take it from Potsie--buy a Kabbazzi." [​IMG] Don't know why Kabbazzi had him wear that sweater over the $600 bespoke shirt. Maybe that's why the campaign failed...
     


  5. JLibourel

    JLibourel Senior member

    Messages:
    8,626
    Likes Received:
    401
    Joined:
    Aug 7, 2004
    Wouldn't Macy's be the foremost culprit when it comes to faux-Italian names...what with "Alfani" and "Tasso Elba"? I think there are a couple of other Italianate "designers" that I have never heard of outside of the confines of a Macy's store, but their names elude me since I don't give much thought in general to most of Macy's inventory. Without singling out Macy's, Joseph Abboud has some amusing comments about this practice in his recent autobiography Threads?
     


  6. Bergdorf Goodwill

    Bergdorf Goodwill Senior member

    Messages:
    1,228
    Likes Received:
    5
    Joined:
    Dec 7, 2004
    Alfani is hilarious because it brings to mind the image of an Italianate Alf, sweating over a sewing machine.

    I've seen some Tasso Elba neckwear and it appeared to be not entirely a joke, but their legitimacy seemed questionable at best.
     


  7. newyorker

    newyorker Senior member

    Messages:
    185
    Likes Received:
    0
    Joined:
    Mar 30, 2005
    Alfani sounds just ... funny. Tasso Ella ... couldn't come up with a tackier name if I tried ... except for.... Macy's?. [​IMG]
     


  8. newyorker

    newyorker Senior member

    Messages:
    185
    Likes Received:
    0
    Joined:
    Mar 30, 2005
    I recall an article somewhere where a shirtmaker complained that his business was being eroded by all those italian houses whose names "end with a vowel": Canali, Borrelli, Brioni, Attolini I thought it was hillarious [​IMG]
     


  9. Carlo

    Carlo Senior member

    Messages:
    1,027
    Likes Received:
    0
    Joined:
    Aug 22, 2003
    Alan You are a bad man....

    At least Carlo Franco is MADE in Italy, the really funny ones are the ones made in China with Italian names. I'm only about 1/8th Italian, at least Jill is half and gets mistaken for a native when we are in Italy.

    My favorite one is "Designed in Italy"

    Now what does that mean? If Jill and I are sitting at a cafe in Rome and decide to make something and then send off to Shanghai to have it produced, it is designed in Italy...

    Hmmm..
     


  10. tricket

    tricket Well-Known Member

    Messages:
    59
    Likes Received:
    0
    Joined:
    Jan 3, 2003
    In Hong Kong and China, there are also funnier labels like "Inpired by Italy" or "Fabric from Europe"....
     


  11. Renault78law

    Renault78law Senior member

    Messages:
    2,141
    Likes Received:
    63
    Joined:
    Jan 29, 2003
    Location:
    Los Angeles
    Guccini? I think it's a local store...
     


  12. Demeter

    Demeter Senior member

    Messages:
    229
    Likes Received:
    3
    Joined:
    Feb 7, 2005
    Location:
    Canada
    I remember one time my dad got me a tie as a present.

    "I got you a nice Versace." he exclaimed, his thick Slavic accent enunciating the 'ch' sound better than any native Sicilian could ever hope to. Now my dad's a practical joker, so I should've suspected something, but my teenaged label-lust got the better of me.

    I look at it and, turning it over, read the label. I laughed for a solid five minutes.

    'Versatie.'
     


  13. Carlo

    Carlo Senior member

    Messages:
    1,027
    Likes Received:
    0
    Joined:
    Aug 22, 2003
    LOL, Giorgio the Armenian would be so proud of the Versatie.

    Maybe they could make one with a little chain tie keeper from Briontie.

    E. Zenga from Botswana perhaps?

    Goochie?
    Marinara ties?
    Dolce & Cabana?
    Alex Cabbies?
    Darren B, Mann?
    Ted Barker?
    Robert Tallbutt?



    Ooops, losing it, Roleks on my wrist says it is time to get back to work.
     


  14. VMan

    VMan Senior member

    Messages:
    5,103
    Likes Received:
    25
    Joined:
    Feb 26, 2003
    I've come across several pieces at thrift stores by Giorgio Versani.

    I also am quite fond of all those 80's Italian labels when the craze was to own anything that sounded Italian. Most all of them have either an Italian or pseudo-Italian word followed by Uomo. Moderna Uomo, Napoli Uomo, L'Uomo Uomo...you get the idea...
     


  15. Charley

    Charley Senior member

    Messages:
    2,612
    Likes Received:
    6
    Joined:
    Feb 18, 2005
    Location:
    Senior VP - Follies and Gewgaws
    My favorite description is "Italian influence."

    I take it to mean that the designer was drunk on Chianti.
     


Share This Page

Styleforum is proudly sponsored by