The new site is a big step forward. I think continuing to work on tweaking the way the images of the ties are posted to the site would be a good idea - maybe the ability to zoom or having more vertical close up shots of the ties the way you did with that sold out Zegna that's still on there would be good. I'm not trying to nitpick but some of the backgrounds are a bit of a distraction when looking at the ties. I think a plain white backdrop or other such minimal background would be better than most of the textured backgrounds in the images. Also, congrats on managing to basically sell out of every tie you post to the site.