- Dec 10, 2008
- Reaction score
Thanks. I hadn’t seen the video or realized that Wythe was on NMWA yet. I also appreciate the ethical consumerism pitch especially as it relates to fair labor, gender equity, etc.Peter said that the sweaters are made in Madagascar upfront during the 10/9 NMWA drop video. The lady who leads operations there was thus able to find employment for the local women who knit these sweaters, or so he said. So that's the sell.
That said—and looking at these on the NMWA website drove this home—I cannot wrap my head around Wythe’s Madagascar-made shetlands going for $215 vs. Jamieson’s Scottish-made ones at $155-165. At a glance it looks like labor rates in Madagascar are less than 10% of those in the U.K. (caveat that the U.K. numbers will be skewed by income inequality). Obviously it would be great if those women were being paid U.K. labor rates but I’m skeptical.
At the end of the day, companies will charge what the market will bear but the marketing on this rubs me the wrong way, especially the stuff about shipping wool from Scotland to Africa (compare to Jamieson’s farm-to-machine pitch).