I think it's funny. Not as bad as Nudie. Nudie is named after an actual guy, and is not just a lame acronym. Also, the jeans actually are reasonably well made (can't say the same about the clothes,) unlike Acne jeans, which, expecially in the States (where prices are all $200+) are pieces of absolute crap. The non selvedge Nudies are way better value for money - cuts are more flattering on most people. If you really want to get escoteric, go with Whyred or Julian Red if you must got Swedish, or spend between $149-$300 (Acne's average between $225-$275 in the States) on terrific and really hard to find jeans from Blue in Green. Or just save get much better domestic brands for the same price from Rag & Bone (same price, better quality), Corpus (considerably cheaper that ACNE), or 5EP (same price, about 100x better quality.) I guess you guys can guess, I hate ACNE jeans.