SoCal2NYC
Fashion Hayzus
- Joined
- Apr 8, 2007
- Messages
- 12,139
- Reaction score
- 10
I am not sure you are reading/understanding him correctly. He said that the buying appointments are right after the shows and that the shows whip everybdoy into a lather getting them ready to buy, even if the first is only showing fantasy and not the product. This is pretty common practice in most industries.
Correct. Half the time during runway shows people are hadly paying attention. The days before or after a runway show are when the writing appointments are made and when you sit down with your budget for 2-3 hrs and go over the line.
Some interesting info: Men's S/S 08 has already been 95% bought by retailers about 2 months ago (eventhough the NY shows are happening right now).