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WSJ: Drake left business, sold to Armoury.

Discussion in 'Classic Menswear' started by dbc, Aug 7, 2011.

  1. cdmoore1855

    cdmoore1855 Senior member

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    They bought Drakes before the Armoury even opened. Mark was the one who opened the Drakes store in London
     
  2. Ich_Dien

    Ich_Dien Senior member

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    +1. There's a reason Drake's got a big big makeover including a bricks and mortar and a new website.
     
    Last edited: Aug 7, 2011
  3. ColdEyedPugilist

    ColdEyedPugilist Senior member

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    This.

    Like a said: Couldn't have found a better buncha guys.
     
  4. pitboss12

    pitboss12 Senior member

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    I hope that Drake's is in good hands with the Armoury group. It would be a shame if we ended up referring to our Drake's goods as pre-acquisition and post-acquisition because of a dip in quality, etc.
     
  5. hendrix

    hendrix Senior member

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    They do seem like a great bunch of guys, so i can only hope that they are rewarded with healthy and profitable business.

    In line with PG's rant about honest margins not set with sales in mind, it's refreshing to see businessmen investing in top quality goods as well as staff with expertise and integrity. It's a tough industry and i hope these so-called "old fashioned" values pay off in the long run.
     
    1 person likes this.
  6. cdmoore1855

    cdmoore1855 Senior member

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    I really can not see there being a pre and post aquisition product, I think they will try to market the brand to a wider audience, whilst retaining the Key attributes that helped Drakes become a well known artison brand to begin with
     
  7. luk-cha

    luk-cha Senior member Dubiously Honored

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    I would think with Mark at the helm thing will continue to go from strength to strength and if anything the quality will get better - jia you!:slayer:
     
  8. GuidoWongolini

    GuidoWongolini Senior member

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    Also Michael Hill (who is staying on) has been designing the ranges for a few seasons now.
     
    1 person likes this.
  9. TTO

    TTO Senior member

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    Wow..explains the big shake up!
    Glad it went to guys who seriously care about the quality and style on offer.
    I suppose this means I can actually shop some armoury stuff in person after all.
    I'm glad Mr Hill is staying on as He seems to be intrinsically linked to the style identity at Drakes.
    -TTO
     
  10. apropos

    apropos Senior member

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    Interesting development. All the best to the guys at the Armoury.

    Now if only they would sell more ties in 9cm widths instead of hipster 7cm widths!!!! :fu:
     
    2 people like this.
  11. E TF

    E TF Senior member

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    I met Michael Drake at an event at his factory late last year - thought he seemed quite pleased about something, now I know what! Good luck to him and the guys from the Armoury.

    I did think the B&M shop was a departure for the company. Before they had seemed focused on making scarves and ties and sourcing a small range of complimentary accessories: I had been expecting the shop to be something like the ground floor at Charvet - just a room full of ties. Instead I was surprised to find a relatively low emphasis on ties, and instead a small selection of shirts, jackets and shoes - not things Drake's are known for and presumably just rebranded goods from other makers. It's also a small space physically - it struck me that it could look impressive lined with racks and racks of ties and scarves, like something from Gatsby's (or Vox's) wardrobe; but as it was I was distinctly underwhelmed.

    Personally I want to buy shoes from shoe makers, shirts from shirt makers, and ties from tie makers. I hope they're not planning to turn Drakes into a general menswear retailer instead of a focused manufacturer.

    Having said that I wish there was a shop like the Armoury in London - they should open it under their own name though, not Drake's.
     
  12. Journeyman

    Journeyman Senior member

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    +1. Absolutely, and amen to that!!!
     
    1 person likes this.
  13. E TF

    E TF Senior member

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    +1. Hell yeah.
     
  14. SpooPoker

    SpooPoker Internet Bigtimer and Most Popular Man on Campus Dubiously Honored Affiliate Vendor

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    Ill +3 that - and the more I think about this, the more awesome it is. Remember when yfyf was just posting pics in WAYWRN? What a comeuppance story. This is fantastic, truly, truly fantastic for them.
     
  15. Cary Grant

    Cary Grant Senior member

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    WOW! Congrats Mark and the gang.

    [​IMG]
     
  16. NewYorkIslander

    NewYorkIslander Senior member

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    Pretty, pretty good. Good luck!
     
  17. Sanguis Mortuum

    Sanguis Mortuum Senior member

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    Agreed, an Armoury in London would be epic. The first thing I thought when reading the subject was "does this mean the Drakes shop will be rebranded as an Armoury?"
     
    1 person likes this.
  18. dopey

    dopey Senior member Dubiously Honored

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    For things to remain the same, everything must change.
     
  19. mktitsworth

    mktitsworth Senior member

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  20. apropos

    apropos Senior member

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    ..
     
    Last edited: Aug 8, 2011

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