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Will Styleforum save fashion?


Senior Member
Dec 19, 2010
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...well, that's obviously far-fetched but I honestly think it's people like us who can provide some much-needed relief to small brands and vendors.

I think you have all read the numbers: this Covid-19 crisis might end up wiping off a large number of brands ands retailers. While some of the victims will be large corporations, we all know that it's small labels and outfits that are suffering the most.
Living season-to-season, with little cash to spare, with their own stores closed, wholesale accounts canceling orders and eshops making up only for a small portion of that.

I care about "fashion" and, during this protracted lockdown, I made a point of supporting a couple of my passions (food would be the other), by putting some actual money on the table.
Splurging on fashion might seem a bit tone-deaf right now and the instant gratification you get is not even that instant (delivery tends to suffer some hiccups and there is very little opportuniy to field-test new items in the open)...but it's a way to make sure that when it all ends, our favourite brands and shops will still be around.

Don't you agree?

P.s. I bought a pair of cropped pants by Byborre (directly from them) and I'm eyeing a knitted polo over at A Kind of Guise. Then I'll basically revert to no-shopping mode ;-)

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