[Edit: misread your first sentence. oops.] You're right: if the price is lower and shipping is cheap and easy then nobody will care if Amazon is "cool" enough. Amazon is so big that they can sell cheaper than just about any competitor and offer things like free shipping. They'll probably have great SEO too, so if you go use your local B&M as a showroom and then google the product you're looking for, Amazon will likely be the first result you see, selling what you're after at a cheaper price than anyone else.