Why is Thom Browne clothing so expensive?

[awxg]

Originally Posted by triniboy27

That's Tom Ford.

Thanks. I'm getting myself mixed up.

 

[Fuuma]

Originally Posted by voxsartoria

Interesting...when did the switch take place?


- B

I think you'll start seeing the Oxxford made garments when the new stock reaches the stores, maybe I'm off though.

 

[TheFoo]

Originally Posted by Fuuma

Thom Brown doesn't do a lot of marketing, certainly less than Brioni with all those ads in expensive mags and men's shop. He gets press attention and is featured in editorial but that's not $$$. I don't even know who does his PR.

No? Maybe I'm just being over-cynical, but I imagine all the attention in fashion magazines didn't come free.

 

[Fuuma]

Originally Posted by mafoofan

No? Maybe I'm just being over-cynical, but I imagine all the attention in fashion magazines didn't come free.

Pretty much free. You don't seem to realize how small an operation TB is. What he could offer to Vogue or whatever is peanuts. He doesn't have celebrity deals either. He did outfit Ewan McGregor in one movie...

 

[voxsartoria]

Originally Posted by mafoofan

No? Maybe I'm just being over-cynical, but I imagine all the attention in fashion magazines didn't come free.

It could be comparable in cost to having flagship store at the Carlyle.


- B

 

[gomestar]

Originally Posted by mafoofan

No? Maybe I'm just being over-cynical, but I imagine all the attention in fashion magazines didn't come free.

The fashion magazines finally had something to talk about. There's not much from Zegna that'll turn heads or start conversations (except from the prissy boys here). Thom Browne, on the other hand, will draw attention, praise, and ridicule.

Furthermore, Thom Browne ownes his brand himself, something that is extremely rare these days. He pays for it all out of pocket, his only original investors were his brothers and sisters.



"Does anyone think that he will be in the very top tier of RTW menswear pricing like Kiton, Brioni ( and to a lesser extent ) Oxxford are and have been, for 20, 30 and even 50 years?"

Who cares? Who in their right mind would think "I'm either going to get a Kiton or a Thom Browne - but I just can't decide which!"




"This first part of this statement is patently untrue. I think the shoulders are done by hand, but that's it. Someone cut one up and correct me"

I'm just quoting Mr. Browne himself, there's nothing I can do to prove it.

 

[mikeber]

Comparing TB to Brioni or Kiton is like oranges and apples. Totally different markets and customers. Compare TB to Gucci, D&G, Dior Homme, Prada, Oswald Boateng, LV, etc. Q - Why are these brands so expensive

? 1) Because they can charge these high prices and the market supports them. (#1 reason) 2) These type of questions are frequently asked by members who expect a close correlation between price and "quality". In fashion there is no such thing. 3) With every fashion label the emphasis is on the design. Every season they need to design and present a new collection. The investment of time, effort and money in the collection are immense. New fabrics and materials are designed and are mostly exclusive to the designer. There are teams of people working on all details. Then there is the investment in the show. When we check a suit on the rack, we look at the fabric quality and the sewing, but rarely consider the design effort. 4) Companies like Oxxford (and others) have (almost) no expenses on new designs. Sometimes they'll look at old magazines and "introduce a new model" from their 30's catalogue, but that's it. The fabrics are the regular Scabal, LP, H&S. Sometimes (if economic situation permits) they will commission a new fabric, but that's about it. Their investment is in "quality" i.e. handwork, sewing, quality control, etc. What is Oxxford's expense on advertising and how much they pay their male models? 25 cent probably...

 

[EasyGoing]

Why does Chateau Latour cost $xxx?

 

[grimslade]

Because people will pay the prices he asks.

Compare:

 

[kaxixi]

^ Fantastic.

 

[apropos]

Originally Posted by mikeber

Comparing TB to Brioni or Kiton is like oranges and apples. Totally different markets and customers. Compare TB to Gucci, D&G, Dior Homme, Prada, Oswald Boateng, LV, etc. Q - Why are these brands so expensive

? 1) Because they can charge these high prices and the market supports them. (#1 reason) 2) These type of questions are frequently asked by members who expect a close correlation between price and "quality". In fashion there is no such thing. 3) With every fashion label the emphasis is on the design. Every season they need to design and present a new collection. The investment of time, effort and money in the collection are immense. New fabrics and materials are designed and are mostly exclusive to the designer. There are teams of people working on all details. Then there is the investment in the show. When we check a suit on the rack, we look at the fabric quality and the sewing, but rarely consider the design effort. 4) Companies like Oxxford (and others) have (almost) no expenses on new designs. Sometimes they'll look at old magazines and "introduce a new model" from their 30's catalogue, but that's it. The fabrics are the regular Scabal, LP, H&S. Sometimes (if economic situation permits) they will commission a new fabric, but that's about it. Their investment is in "quality" i.e. handwork, sewing, quality control, etc. What is Oxxford's expense on advertising and how much they pay their male models? 25 cent probably...
Yes, Thom Browne is truly a shining icon of original design... ... I mean, his OCBDs, slim-fit short-cut suits, blazers with piping, flat-front pants, spectator wingtips, shawl collar sweaters, cardigans, henley shirts, scarves, shorts - yep, no one's EVER done them before! Truly, some superlative design values there. Oh, wait.

 

[Fuuma]

Originally Posted by grimslade

Because people will pay the prices he asks.

Compare:

But the prices he asks aren't that much crazy when compared to other high-end suits, so why do you take exception to them?

 

[babygreenspots]

I think most extremely limited run brands on his quality level are probably at a similar price-point but I may be wrong.

 

[LabelKing]

Because it is a homosexualist label.

 

[apropos]

Originally Posted by LabelKing

Because it is a homosexualist label.
Good point.

It is an established scientific fact that homosexuals will pay far far far more for clothing that non-homosexuals consider unwearable and/or ghastly.