The X5 M is a great choice to demonstrate exactly what George and I are saying, even compared to other SUVs in that price point. George made a very good argument and I'm not unconvinced there in is most of the answer. At the low to middle end, you need to maximize function and space. Even people that have A-Ms usually have one or more "ugly" vehicles that sees to most of their driving needs. These cars have mega-buck multi-year design cycles. It does not seem to me an attractive design (a la X5 M) is any more costly to manufacture or design than an ugly one (a la Crosstour.) The Crosstour actually appears to be a more complex design. If costs are equal, labor is equal, and priorities can be maintained (space, size, utility), why would the manufacturer not choose to make the design beautiful? Wouldn't the beautiful design sell more cars?