- May 14, 2010
- Reaction score
I enjoy reading men's magazines (GQ, Esquire, Details and the like) While the value of their content may be debatable, can we all agree 90% of the advertisements they run are pathetically off-kilter? For example...Seriously... who greenlights this stuff? Does your average GQ reader actually want to see these overly feminine, insanely skinny "models"? These images appeal to nobody and sell very little. They're accomplishing the opposite of their intention. After viewing, I'm turned off by these brands and find the clothes less desirable. I like a lot of the advertised apparel, in terms of aesthetic, but simply can't "see myself" wearing it. On the other hand, if more "real" and relate-able looking models were featured, I'd (consciously and subconsciously) feel more compelled to like the brand. As someone who has a degree and career in marketing... these ads are simply atrocious. I'm not expecting any real answers in this thread, rather just looking to vent a little bit. I have a feeling many of you feel the same way.