Who has the best website for MTM/bespoke?

[TintinATL]

I've been asked to advise a tailor friend on his marketing (I guess I'm the one-eyed man in his land of the blind!). As part of that, I wanted to ask the forum for opinions on websites. Specifically, which websites do you think do the best job of presenting the clothes, the services, or a specific style - and of course, making you want to shop there?

I'm particularly interested in websites for made-to-measure and bespoke clothing. Not necessarily those that sell online - also those that are just promoting a brick-and-mortar store or a traveling tailor. A handful very different examples to get things started:
www.tomford.com
www.thomasmillermens.com
www.tomjamesco.com
www.kilgour.eu
www.giovanniclothes.com

Please note, I'm not asking for a judgment on the clothes themselves, just on the website. Which sites do you think do the best job? And how much does a website influence your decision to a patronize a particular company?

 

[Aluan]

I like the blog-style sites that show pieces being made and where the artisan writes about various tailoring-related subjects. I think it's much more personal that way, and the relationship between the artisan and the customer is important when it comes to custom clothing. For instance: http://www.englishcut.com/ http://www.desmerrionbespoketailor.com/

 

[FidelCashflow]

The blog format is interesting as its different from traditional websites, but the downside is it needs to be updated constantly or it loses all appeal.

The Tom Ford/Kilgour websites are more like glossy brochures to dazzle people and convey an image of being a fashion house. The other two websites are more or less informational websites. I'm not sure any one is better than the other, it just depends on what your customers expect to see (just some looks, or actual detailed info on your stuff.)

Typically older customers respond better to actual detailed info about the product and the process and younger customers (under 30) seem to respond better to flashy websites that focus on conveying the image.

 

[wmmk]

I liked Kilgour's the best. It was catchy enough, but also made it rather easy to find info about their bespoke goods.

 

[TintinATL]

Thanks for the responses so far. A few more sites have been suggested to me as examples:
www.latham-thomas.com
www.customsuitshop.com
www.roberttalbott.com
www.billyreid.com

Please keep the opinions coming... it's proving very helpful!

 

[TintinATL]

Blatant bump in the hope of some more responses... come on guys, surely some of you have 2 minutes to give an opinion? All help much appreciated.

 

[kuwisdelu]

Well I'm under 30, but I still far prefer a site that makes it easy to find the information I'm looking for. E.g., if it's a traveling tailor, I want to know about dates and cities that will be visited. For any clothing site, I want to know about fit (truthfully) and what I can expect to pay. I want to see realistic photos that show me the clothing that's not in some goofy pose. I it to be well-organized, professional-looking, and easy to find these things, so I can trust who ever is selling me these things.

 

[PhillyDude]

I haven't seen anything as thorough and accomodating as atailoredsuit.com.