That's what I want to know. I've been waiting since January. I know it's always available before Thanksgiving, but does it hit the dairy shelves before Halloween? I hope so, cuz I'd like a big cup right now. And another thing: why is it only available 6 weeks a year? What other dairy products are so limited? None that I know of. Is there some law that restricts eggnog's availability? Or is it no one is thinking outside the box?