first off, how does one pronounce it? apparently, these are very popular swimtrunks on the french riviera, etc. i visited the vilebriquin shop in scottsdale, and they look great-- difficult to pay $140 each, but am working a source that may be able to secure them for about $65-$70 a pair for me (and anyone else interested). the beach towels were really cool, too. so, what's the story? anyone own a pair? why so expensive and prestigious for those 'in the know'?