Colpitts
Member
- Joined
- Oct 26, 2008
- Messages
- 17
- Reaction score
- 0
Gentlemen,
I have a question regarding suiting options...
Our small store (located in a very conservative city in Canada) needs to add a suit line. Our current 'flagship' suit is the BOSS Black Label ($995-1395'ish retail). I know there isn't much love for it on the SB, but its the highest end suit sold in our province, and because of its availability in each of the three small cities, it has generated much consumer awareness... and in order to find anything better you have to travel 3+ hours (Canali).
The city is very conservative, and people don't like to spend money. (PLEASE KEEP THIS IN MIND!)
Local trends are veering towards slimmer cuts, and the customers have gotten over the initial shock of the $995 pricetag. (They are used to seeing $6-800 for Strellson, Coppley, ect.)
I am considering many brands, ranging from the 8-1500$ mark. BOSS has become our best selling line, however, it is considerably easier to sell a customer on quality then look (canvas, fabrics, ect.)
So, bearing these qualifications in mind... What would you do?
Thanks in advance!
I have a question regarding suiting options...
Our small store (located in a very conservative city in Canada) needs to add a suit line. Our current 'flagship' suit is the BOSS Black Label ($995-1395'ish retail). I know there isn't much love for it on the SB, but its the highest end suit sold in our province, and because of its availability in each of the three small cities, it has generated much consumer awareness... and in order to find anything better you have to travel 3+ hours (Canali).
The city is very conservative, and people don't like to spend money. (PLEASE KEEP THIS IN MIND!)
Local trends are veering towards slimmer cuts, and the customers have gotten over the initial shock of the $995 pricetag. (They are used to seeing $6-800 for Strellson, Coppley, ect.)
I am considering many brands, ranging from the 8-1500$ mark. BOSS has become our best selling line, however, it is considerably easier to sell a customer on quality then look (canvas, fabrics, ect.)
So, bearing these qualifications in mind... What would you do?
Thanks in advance!