- Joined
- Nov 21, 2008
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Binge watched this 6 ep series last Friday or Sat.
Back in the 1990's, Pepsi was in a soda war with Coke. They were gaining traction with snazzy ads and celebrity endorsers.
(Cindy Crawford made a commercial appearance!)
Their next bright idea was to offer goods for Pepsi points. Buy a Pepsi, get points: redeem for a denim jacket or hat or glasses. Simple enough.
EXCEPT, someone at the ad agency/Pepsi decided to add a Harrier jet(for 7,000,000 points) at the end of the commercial WITHOUT a disclaimer.
A 21 year old biz student decided that he wanted the jet, and wanted to find a way to get it. He recruits a few people...and starts a multi year journey to hold Pepsi to the fire...for said jet.
Very interesting as I do remember the ads and push for Pepsi to overtake Coke back in the day. I was actually at Coney Island(Brooklyn, NY) one day years ago and took the Pepsi challenge(I picked Pepsi.)
Very watchable.
3.9/5.
Pepsi wins the challenge because it is sweeter. One sip, and generally prefer the sweeter product. A full can is a different story.