Yes, but I would imagine that those are actual 140s and well made as well. The cheap 140s sold in nearly every department store will more than likely not hold up to such treatment. Agreed with the second part. Quality lasts. But you can end up spending extra just for a brand name. But its like insurance, you pay extra for peace of mind. I don't understand the insurance analogy. I have many shirts from Thomas Mason's various lines and many shirts from no-name mills, and the TM are in a completely different class. I pay the slight premium because the shirtings are better, not so I can tell myself that I am wearing a prestigious brand. I agree with the brand name point only insofar as I would prefer to stick with TM/DJA over other brands because they have an established, stable business with consistent and expansive product lines. I know that if I like one piece of their cloth, I will be able to order the same fabric quality in different patterns/colors down the road. Allow me to be a little bit of a devil's advocate: For those of you who have dealt with Moderntailor, for example--does it make sense to spend $150 on a Thomas Mason MTM shirt, when I can get three for that price of the lower level two-ply cotton? Even if they each only survive for one third as long, it is still the same price in the end and I get to rotate three shirts in the interim. Also, am I throwing my money away on good fabric that is assembled poorly? If you have a $150 shirt budget, obviously buy 3 shirts because you can't get by wearing the same shirt every day. That said, the difference between TM and the budget cloth is a lot more than durability. The budget cloth will probably feel stiff and scratchy, have ugly colors and patterns, and drape poorly.