I haven't been a SF member for very long, so I'm still being "conditioned" I suppose. Mainly what SF has taught me is that buying quality clothing that fits properly is worth spending more than I had been conditioned to spend before. And that value does not equal price. So here's my before SF/after SF conditioning report: Jeans - $40 / $200 Dress shirts - $80 / $300 Shoes - $300 / $500 Sneakers - $50 / $50 Trousers - $50 / $250 Sportcoats - $200 / $800 Suits - n/a (don't own any, yet) T shirts - $15 / $7 (learned of AA wholesale through SF!) Outerwear - $80 / $400 It will be interesting to check back in with myself a year from now. you need to demonstrate some A-game by pushing that number up to 650 and get some lanvins.