I have noticed this phenomenon during the last five years, where the size of items no longer really matches their indicated label size. I can recall when a size "˜S' RL (or BB, or whomever) polo shirt was actually a small. But now it seems that a "˜S' is actually the size of a medium shirt. So, before it used to be S = S, M = M, L = L. It now seems as S = M, M = M/L, L = L. This also goes for almost any item in the "˜S' range, from dress shirts to t-shirts. Apparently, if you are of a slimmer, v-body type, clothing companies no longer see you as a potential customer. Now, apparently, many companies are adding so-called "Custom" or "Slim" fit items to their ranges alongside the "˜normal-sized' items. Isn't this counterproductive? Would not going back to the old measuring system be a much more viable, logical solution? Jon. P.S. I am writing about clothing items sold in America.