I am looking get some opinions what is most important things you look for when buying MTM shirts online? I have bought a number of shirts from MyTailor.com, which are generally good quality and fit me reasonably well, with one or two hiccups. But IMHO the buying experience at MyTailor is pretty crappy. I find it difficult, if not impossible, to predict what my shirt is going to look like by looking at a bunch of 2 inch swatchs of fabric on a computer screen. Sorting though their collection of fabrics is also slow and tedious. I like to look good, but I am not generally willing to spend hours clicking through fabrics when I just need to order a couple of shirts. Most other online MTM shops (e.g. ModernTailor) seem to take the same sort of approach (when I found Jantzen based on a couple of comments on this board and I couldnt believe anyone would actually buy anthing from there). I also find myself wishing for a younger, more contemporary selection of fabric. I ended up contacting a few shirtmakers in Hong Kong and - long story short - I am considering launching a new site for ordering MTM dress shirts. The target market is people like me - who ended up turning to MTM mainly to due to frustration with trying to find shirts that fit properly and realizing that standard "slim fit" shirts were not cutting it. The concept at the moment would be to: 1. Give you the opportunity to be measured in person to ensure the perfect fit. 2. Provide an ironclad fit gurantee - if your have any problems with fit, send it back and we will remake it from scratch and give you 10% your next order (we also pay for return shipping) 3. Provide a smaller selection of fabrics (30-40) that is frequently updated with new styles. 4. Show pictures of actual completed shirts/models rather than tiny swatches. In short ,the idea would to: a) Work with you to get the fit absolutely right upfront so you can order with confidence in the future; and b) provide a rotating selection of contemporary styled fabrics and c) let you see exactly what your new shirt will look like before you order. The shirts would be made by experienced tailors in Hong Kong and we would try to provide a balance of price and quality (100% cotton 2-ply 80s and better with target prices from $59 to $119). I am curious to know whether or not this sounds like a compelling offering? Would you encourage or discourage us from trying to launch this? (Btw, background is in e-commerce and I have access to startup capital if I can demonstrate that there is enough demand for it). What is the most important thing you looking for in an online MTM shirtmaker? Fit? Selection? High end fabric? Number of customization options? If you could wave magic wand, what you would want to see that is not out there already?