$1000 suit costs $500 wholesale and $250 at cost Huh?? Wholesale IS cost to most stores. For some with gigantic buying power like RLPL, the wholesale price they pay might be lower, but I'm not sure what you mean by this wholesale/cost distinction... I didn't quite get this either. What I took away from it is that the "wholesale" cost that they claim is somehow higher than the actual cost of goods sold, with "wholesale" being a misused term of art.