What happened to Malford of London?

Discussion in 'Classic Menswear' started by razl, May 8, 2014.

  1. razl

    razl Senior member

    Messages:
    10,014
    Likes Received:
    2,113
    Joined:
    Aug 10, 2009
    Location:
    United States of America v4.0
    Does anybody know what happened to Mal? Around the end of the year he was going gangbusters and then somewhere around the beginning of the year it seems he started to wind-down and/or check-out. I vaguely recall he said something big was coming and to stay tuned but his affil thread appears to be dissappeared and I haven't gotten a reply on PM. It does looks like his site is still up but he's nowhere to be found here.

    Is there a backstory that I missed? Not trying to air dirty laundry if there's some hush-hush thing that happened, but I'm genuinely interested if we lost someone who was a big SF contributor in the affiliate area. His towards-the-end EG seconds proxy alone was a labor of love that quite a few members benefited greatly from (including me; those Galways that just didn't quite work out - sigh).
     


  2. othertravel

    othertravel Senior member

    Messages:
    5,671
    Likes Received:
    778
    Joined:
    Feb 9, 2011
    

    +1

    He proxied some EGs for me as well. Was considering reselling due to worries about sizing, but I'm going to make them work.

    He's a great guy.
     


  3. EFV

    EFV Senior member Dubiously Honored

    Messages:
    3,250
    Likes Received:
    12,926
    Joined:
    Apr 8, 2011
    Location:
    Stockholm, Sweden
    I miss him here as well. Great guy & poster indeed!
     


  4. DazNorthEast

    DazNorthEast Active Member

    Messages:
    35
    Likes Received:
    3
    Joined:
    Apr 19, 2013
    I've just bought this great Tom Ford pocket square from him which I received today, brilliant service.

    [​IMG]
     
    Last edited: May 8, 2014


  5. razl

    razl Senior member

    Messages:
    10,014
    Likes Received:
    2,113
    Joined:
    Aug 10, 2009
    Location:
    United States of America v4.0
    ^^ Good to hear, but I still wonder why he has apparently left the SF universe? ...
     


  6. PreppyJ

    PreppyJ Active Member

    Messages:
    31
    Likes Received:
    1
    Joined:
    Jan 7, 2013
    I was wondering the same thing. Some type of dispute must be going on, and I don't think the stuff on the site is as good as it used to be. Maybe he was too nice of a guy to say no when everyone asked him through SF for extra discounts, and it was hurting his business. All theories, who knows....
     


  7. razl

    razl Senior member

    Messages:
    10,014
    Likes Received:
    2,113
    Joined:
    Aug 10, 2009
    Location:
    United States of America v4.0
    
    Agreed, though I'm not knocking his current goods, just by comparison from the latter half of last year - he had some good, great, and even phenomenal stuffs at great prices. He's definitely not had arestock like that in quite a while.

    As an aside, I read a business perspective on sales a long, long time ago and the crux was there are really 2 camps: those who do their best pricing all the time and don't do sales and then those who do for various reasons. The point was that as soon as you start doing sales/codes, customers come to expect it and will shop accordingly. It becomes almost impossible for the "specials" to remain special because those in the know just hold out for those.

    It's been interesting to see this in action "on the ground" across the affiliates here. Without naming, some just do not and some do. You can see the pattern shopping it seems to generate. At least one affil though has been able to successfully navigate it by essentially making everything low inventory and special so the possibility of waiting for the sale is a true roll of the dice. That may be the best way to play it.

    I only mention it because, like you, I know Mal had plenty of sales - and I took advantage of a few - and I'm really hoping that wasn't part of losing him; it would mean I contributed in a roundabout way and I would have rather paid full price for the stuffs that I got than this.

    I've said this to a number of sellers - tiny, small, and large: "I want you to make money and stay in business, because if you don't then we all lose".
     


  8. alexSF

    alexSF Senior member

    Messages:
    1,488
    Likes Received:
    300
    Joined:
    Dec 10, 2009
    Location:
    Italy
    The affiliation expired and as I've understand correctly when an affiliate account expired, user and official thread will be freezed and no longer visible to normal users.
    The same happened in the past with Afinepairofshoes.

    The point is why he decided to not renovate it, btw his site and ebaystore are pretty alive as always.
     


  9. razl

    razl Senior member

    Messages:
    10,014
    Likes Received:
    2,113
    Joined:
    Aug 10, 2009
    Location:
    United States of America v4.0
    
    Ahhh, OK. I didn't realize that was standard operating procedure. (head scratch) While I understand the forum's rationale to cease promoting an affiliate if they choose not to renew that's actually kind of a shame; there's a lot of knowledge and info in those threads that is essentially going to disappear once the affiliate moves on. I imagine in AFPOS there was a wealth of last and sizing info that people will be missing out on. Methinks the powers that be maybe a little short sighted here.

    I'll just chalk that up to a business decision for whatever reason. Your point above removes the mystery of it for me, everything else is just mechanical. That said, I wish he stayed and/or renews here, but at least his leaving isn't because of something nefarious.
     


  10. razl

    razl Senior member

    Messages:
    10,014
    Likes Received:
    2,113
    Joined:
    Aug 10, 2009
    Location:
    United States of America v4.0
    I thought I'd wrap up with this: I messaged Mal on his site and he's doing well. I didn't ask for details of and he didn't offer (nor would I have relayed here) any info on his SF departure.

    He's up to his eyeballs in new stuffs so business is flourishing. I'll be making a point of following his blog to stay up with his latest and greatest.

    While I wish he still had a presence here (I think the forum is a bit smaller without him) I am glad to see he's doing well without it. As I told him, upward and onward!
     
    Last edited: May 9, 2014


  11. Jamesgatz

    Jamesgatz Senior member

    Messages:
    1,442
    Likes Received:
    448
    Joined:
    Mar 4, 2010
    Mal has some wonderful new Ralph Lauren stuff and a weekend sale to boot. Just ordered a batch stretching from Purple Label to Blue.
     
    Last edited: May 10, 2014


  12. circumspice

    circumspice Senior member

    Messages:
    397
    Likes Received:
    103
    Joined:
    Sep 9, 2011


  13. razl

    razl Senior member

    Messages:
    10,014
    Likes Received:
    2,113
    Joined:
    Aug 10, 2009
    Location:
    United States of America v4.0


  14. PinkestFlamingo

    PinkestFlamingo Active Member

    Messages:
    41
    Likes Received:
    4
    Joined:
    Jan 5, 2014
    Location:
    London
    The site's had a refresh recently (if only on Chrome, I'm not sure). Miles easier to use!
     


  15. PreppyJ

    PreppyJ Active Member

    Messages:
    31
    Likes Received:
    1
    Joined:
    Jan 7, 2013
    Yep, it seems like Mal has been doing some gradual upgrades over time which has really given the website a much enhanced feeling. Also, some of the stuff he has been putting up lately has been awesome. The only thing I will complain about are the prices which although great, are not as great as they were last year. Also, for some reason, he took all the RL off the site today, even though it was on it two days ago. I am sure the hundreds of pieces that were on were not suddenly purchased.
     


Share This Page

Styleforum is proudly sponsored by