What happened to Brooks Brothers?

Discussion in 'Classic Menswear' started by jshastings, Jul 11, 2012.

  1. jshastings

    jshastings Well-Known Member

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    I saw this today. This looks like something from Abercrombie and Fitch (and not the good years). BB is very popular where I go to school and I can't believe it's degenerated into this.


    [​IMG]
     
    Last edited: Jul 11, 2012


  2. jcb9

    jcb9 Senior member

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  3. lee_44106

    lee_44106 Senior member

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    survival, finding new market/customers.

    If every store just cater to those who remember the good ol' days, then it'll go the way of the dinosaur.
     


  4. furo

    furo Senior member

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    op, tragic indeed but notsureifserious

    as a side note, I was in a BB store last weekend and I'm trying on a shirt when the SA walks by and says "hey, no opening up the shirts from the packaging, you can't do that, sorry... we have some try-on shirts in the back."

    I was blown away.
     


  5. jshastings

    jshastings Well-Known Member

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    I completely understand about accessing a broader range of clientele, but I never expected BB to try to share market share with Abercrombie and Fitch...

    ps. what about the original post seemed insincere?
     


  6. Archivist

    Archivist Senior member

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    First, it was bought by a Limey department store. Then it was bought by Italians. They have become desperate to compete with Old Navy.
     


  7. morrison13

    morrison13 Well-Known Member

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    Quite surprising and a bit sad. BB is probably the last brand I would think of If I ever needed a hoodie!
     


  8. jcb9

    jcb9 Senior member

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    This has been discussed before, and I fail to see the correlation between selling a hoodie and the quality of their clothing. Just because they start to offer (still not sure if this is actually true or not - could find no trace on their website) more casual clothing does not mean that their other lines are of lesser quality. Gucci makes track jackets and sells them for $700. If BB can make a hoodie of nice fabric and construction and sell it for $100 then good on them. That's smart business. Only a complete fool would avoid the brand because of something like this.
     


  9. MikeDT

    MikeDT Senior member

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    Brooks Brotha.... there goes the neighbourhood.

    Perhaps BB finally caught up with the 1970s?
    [​IMG]
     
    Last edited: Jul 11, 2012


  10. jshastings

    jshastings Well-Known Member

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    Quote: Look under "New Arrivals." There are polos that are equally old-navy-esque.

    To be sure, I don't mean to comment on the quality of the clothes. I have no doubt that it's a well made hoodie, but the gauche branding is something that I thought was unusual for BB and more akin to the lower-quality/high-margin brands that rely on giant logos to sell.
     
    Last edited: Jul 11, 2012


  11. jcb9

    jcb9 Senior member

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    Agree to disagree I suppose. Not an issue for me.
     


  12. Chrenetique

    Chrenetique Senior member

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    Try-on shirts are a common practice among so-called luxury shops, the ones who sell 100-150 euros shirts, at least in France. The other day, a salesperson yelled at me & gave me a telling-off because I opened and tried six shirts (with the permission of some inferior salesperson). I had to buy two shirts to calm him down.

    Regarding the hood, we may see this from Brioni someday, with their programmed development of a "sportswear" line.
     


  13. MyOtherLife

    MyOtherLife Senior member

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    I have an old green and navy striped BB Rugby shirt that has a giant 'B' on the back. It doesn't bother me at all but I have to come up with creative answers whenever people ask me what the giant 'B' stands for. My top 3 responses are Brilliant, Broke or Busy.
     


  14. Chrenetique

    Chrenetique Senior member

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    Booyakasha?
     


  15. Flake

    Flake Senior member

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    Wow. Can't try on the shirt I actually want to purchase to be sure the fit is good = can't take the plastic out of the wallet. No sale.

    I would have been tempted to ask for scissors, then cut my BB card in two in front of the guy. I haven't been in a BB in a while. Guess I won't be going any time soon if that's where they are going.
     


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