What hair product is this guy wearing?

[urban123]

Hi,

I never really cared about my hair but now going to fix a haircut like this one. (https://gyazo.com/e9aa55684540b6b3e3d48b9c3b1029d8).

Anyone knows what kind of hair product he is using? Is it pomade with no shine or what is it? Very thankful for answers