very interesting read. best of luck with the article. as with all lists of this nature, it will be hard to nail it, and no matter what you do there will be inclusions and exclusions that people will argue with. i havent really thought about it at length, and i dont have the vast knowledge that fok and others have displayed here about the history and different values and innovation many brands. my thoughts thus far are. brands that i think must be on such a list, ralph lauren, zegna, brooks brothers, levis. despite the fact that i agree with bourbon regarding rolex as a brand, and despite the fact i am a huge watch geek, i would not list it in your menswear list. it is a watch, not a garment. bringing that in opens the concept up too wide to make any kind of useful list imo.