What do you mean? Because the reason ETA's are used is because they are inexpensive and mass-produced. From a business standpoint, a company like Cartier would be smart to use ETA movements since they are reliable, can take a beating and most people who buy Cartier watches do not do so for the movements, they can skimp on finishing, because they figure that most customers won't care. And they are right; they could care less. My point however is that Cartier is not up to the same standards as other companies in the same price range. Also, great as the watch movements from F. Piguet may be, the company is owned by Swatch just as ETA is. But, they are designed and made in a completely different manner, and thus come out completely differently. Jon. Oh, I am certain that Cartier's watches are designed primarily as jewellery. As a company they are dramatically different from a company like Nomos or Stowa (which immediately come to mind). The ornamentation is less but more care goes to the movements and the overall finish. Yes, I know that Swatch is a colossus that literally owns a huge chunk of the horological business. WHich is why I am also happy to see smaller brands coming out of the woodwork and trying their own hand at the business.