My favorite watch of all time is the TAG Heuer Monaco. Second on my list is the Movado Museum. I like the Monaco because Steve McQueen wore it. Refined, I know. Westside, I agree. The Monaco is a really cool watch. At first, I thought Cartier was the best in the world, and although their design and finish is right up there, I now look at other brands because of the movement and other factors. Tastes change, but it depends on the person. Now I wouldn't even consider most brands as it would be like buying Mark's Work Wearhouse or something.