Long story short, a friend is looking to purchase the following watch: It's a Rolex Day-Date II in all yellow gold. Something like that is going to run around $30k in Canada give or take a few grand. Now I've tried to dissuade him from what seems to me to be such a tacky purchase, but he seems pretty adamant about it. I'm looking for alternative Rolex watches (has to be Rolex. don't ask. not my condition). Given a limit of 40k, what Rolex would you pick for formal events?... or maybe I'm wrong and this is awesome. Either way, let me know!