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Viyella in administration.

Holdfast

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And another one, and another one, and another one bites the dust....

Won't be the last in the current climate, I'm afraid.

Viyella had something of (an undeserved IMO) "old man" rep. It's quite a nice material.
 

JLibourel

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I grew up in their classic shirts that were 55% wool, 45% cotton. When they, for whatever mysterious reasons, discontinued that wonderful blend, I lost interest. (I believe their successors are 80% cotton, 20% wool.) While I have fond memories of Viyella spanning 30 years from the 1950s to the 1980s, when the last of my Viyellas wore out, their current fate is no concern of mine. In any event, their menswear line is supposed to be unaffected by the closures.
 

Catechumen

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I'm wearing an 80/20 Viyella shirt today. They are mildly warm without the bulk of a flannel shirt and they keep nice, clear patterns/plaids after many, many wearings/washings. I suppose I have about 12-15 of them, all bought on sale. They're nice functional shirts, but not so nice that I would pay $100+ for them (i.e., retail). One thing I do especially like about them is that they do produce nice tartan shirts.

Still, the seeming onslaught of well-known British brands going into reorganzation/bankruptcy is depressing.
 

Infrasonic

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"The Viyella brand is trusted and respected both at home and abroad, and we expect that the prospect of a sale of the brand and the infrastructure will raise significant interest amongst other retailers. Indeed we have already been contacted by interested parties," said joint administrator Andrew Turpin.

Classic, if only his first name was Richard...


 

ManofKent

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Good to see the story's been updated and that the menswear is at least okay. They make some of the few decent washable moleskins.
 

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