barutanseijin
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Correct about thrift stores. Selection varies by city. Vegas thrift stores are in love with hideous black square toed abominations. As for Wisconsin, I grew up in Minnesota but spent a good deal of time in the Eau Claire/Chippewa Falls area, and you are right, local products were always preferred. When in an Eau Claire bar for Friday night fish fry, the beer of choice was Walter's ("The Beer That Is Beer") from Eau Claire, Point Special Lager from Stevens Point, or the "green death," LaCrosse's Heileman's Special Export.
My dad drank Special Export. Heilemans folded at around the same time he stopped drinking. Coincidence?
My buddies used to complain about Minnesota beer when we went across the river.
There were also things like Fox Deluxe (blech), Point (from Stevens Point) and Leinenkugels. These days many Wisconsin natives are loyal to New Glarus brews.
The big Milwaukee brewers converted their product into watery swill and didn’t have the advertising chops or budgets to convince people it was something else. As a result, the Pabst plant is a lame hipster theme park & the Schlitz plant has been converted into an office park. Miller is still going and still spewing its perfume over the Menominee valley.