Viberg Boots

Discussion in 'Streetwear and Denim' started by ysb, Feb 9, 2011.

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  1. Find Finn

    Find Finn Senior member

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    They are in 750-800$ retail and with the price increase, we are talking, 1xxx$ range here in Europe or 3,x pair of red wings or 1,5 pairs of Trickers.
     
    Last edited: Jul 20, 2013


  2. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    Styleforummarket will be doing exclusive MTO "group orders" in the near future. That's about 99% certain. They will be presold only, but we will be able to offer free shipping to the CONUS, and a very low flat rate to most of the world, and we will be exempt from the MTO charge. We have a good relationship with Brett and Guy, and while we cannot undercut their prices, for obvious reasons, we will be able to get you actual, exclusive, product, that will be decided on by just a few of you. And there will be some interesting incentives that only I will be able to offer, because of the unique model of the Styleforummarket system. You'll have to stay tuned for that.

    Cheers,

    Fok.
     


  3. rydenfan

    rydenfan Senior member

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    Fok, awesome news!! I cannot wait.
     


  4. mijama

    mijama Well-Known Member

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    Eow
    wow. Awesome news! Love that viberg takes care of us here on SF.
     


  5. zola

    zola Senior member

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    Viberg should not make the same mistake as many brands before. As they feel the hype they get dollar signs in their eyes. All becomes more and more too much business and the heritage and authenticity gets lost. Being a European who has lived a couple years in Canada I have seen this a couple times. Canadian brands weren't the best in properly being confident about their values and selling their strength in the past. But I guess the west coast is more laid back (I lived in Toronto...) and I am sure (hope) that Viberg won't go that way.
    Having said all that I am currently waiting for a pair from their web shop I ordered a couple weeks ago. I'll be in the US next week and will pick them up there. Keeping the price in mind I was quite surprised that I had to add 75/150$ for shipping! Something I have never come across before when I ordered something above 150$.
    Also, even if we now talking about shoes that are more high fashion than really workwear, their website used to be "workboot". I don't know any "worker" who could afford a shoe around 500$!! Maybe that is different in North America...
     


  6. Dino19

    Dino19 Senior member

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    Is it gonna be boots, chukka or oxford?
     


  7. Dbear

    Dbear Senior member

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    your post is confusing.

    did you have to add $75 or $150 for shipping...? to where? europe or the US?
     


  8. zola

    zola Senior member

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    Not at all: 75 us/can. 150 for international shipping
     


  9. Dbear

    Dbear Senior member

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  10. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    From what I understand from their interview with us (http://www.styleforum.net/t/352981/...tmaker-brett-viberg-about-new-directions/0_50) and from conversations, they are at the same time both 1) Positioning themselves a bit more as a fashion brand, and 2) Imposing their brand identity more, with respect to what types of projects they were willing to undertake.

    The first is self-explanatory, but the the second requires a bit more explanation, especially when paired with the first. In the past, they did a lot of MTO orders for stores and individuals without any limits, which meant that product was made that did not reflect their values. From what I understand, they are going to be more discerning about this in the future.

    As for workers buying $500 boots, I can tell you, first hand, that it happens, and for very practical reasons. I don't know about other types of "workers", but wildland firefighters (I have the lowest set of possible credentials) often buy a pair of custom boots (White's is the most common) that are specific for firefighting. They spent all day on their feet, often in hot, smoldering vegetation that just recently burned out, and the work is backbreaking. You are working in very hot temperatures, with fire-resistant clothing on (it's hot), and often wearing a heavy pack (45 lbs is typical. Smokejumpers carry up to 110 lbs of additional weight. You want boots that properly support your weight, with soles that won't warp because of the extreme heat.

    So... the Vibergs I am getting, with have a comfortable Vibram 2060 sole, would not do it. But their traditional models certainly will. Of course, that customer is much less lucrative and more rare than the fashion customer. For example, I only need one pair of firefighting boots, which will last years, but I get footwear all the time, for the style. Companies have to walk the razors edge to appeal to the fashion customer without turning off their core customer. There are good and bad examples of both. I think that Carhartt, at least for the moment, is doing a good job. On the other hand, Levi's has floundered and made bad move after bad move, for years.
     


  11. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    We will probably do some of each. Our minimums will be very low. All we will have to do is to find a very small number of people (literally a handful) who want the same thing. We'll open it up soon, after we finalize details with Brett.
     


  12. linafelt

    linafelt Senior member

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    I agree, $500 or even $600, but I don't know, $800 or $900 is just really something else altogether... Yes, they seem to be positioning themselves as a "fasion brand," at least for the custom boots. Good for those into fashion with money to burn, but not for those of us just looking for a real quality boot that will last for years and could have been worn by our grandfathers.

    I can remember conversations on other boards where people would say "are Vibergs really worth TWICE Red Wings?", and I always thought, "Yes, absolutely." And are they worth $150 more than Whites? Yes, probably. But three times Red Wings, and $300 more than Whites? I don't know...
     


  13. Distorbiant

    Distorbiant Senior member

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    This is really good. After reading the Styleforum interview and how it takes different machines and configurations for each boot, making individual MTM is highly inefficient compared to group orders. I think Viberg could run an incredible business model themselves if they simply had a boot rotation with custom orders, similar to how denim brand gustin sells their jeans in batches. Viberg could be selling out new styles on the regular. Add in some limited customization like width sizes or perhaps stitching and it would be a real winning combination. I personally could never buy a Viberg boot at 20% over the current price. That crosses the line from an extreme luxury purchase to simply impractical.
     
    Last edited: Jul 21, 2013


  14. Dbear

    Dbear Senior member

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    Looking forward to the SF MTO. I've wanted a Viberg for a little while now, but just can't get my head around all the options. All I know is that I want something on a Vibram Christy white sole. Whether it's a oxford, scout boot or service boot...no idea. It'll be nice to just piggyback onto an order where the details have been thought out and it'll seem like a good time to ask questions and learn about all the different options and lasts...plus free shipping to US? sold!
     


  15. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    Well, we are going to be their outlet for projects like that - it takes resources to come up with these projects. We have the infrastructure to do these types of "end customer" collaborations, in this forum, but there's a lot that goes on behind the scenes to make stuff like this work.
     


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