I mean, it's not drastically more expensive than if you bought it on the Viberg site. Stores have to make some money. It's a great boot. I have a similar pair in the 2040 last and have handled these. Keep in mind you are paying a premium for Vibergs being in style right now, the custom details, and so on. If you are new to buying clothes and just looking for a high quality pair of boots (just a guess, with your single post and basic questions), you may want to consider a pair of Aldens (see Unionmade's offerings for example) which are less expensive but of similar quality.