Just found this company called Vermont Flannel. All their clothing and accessories are cut and sewn in the USA from the finest European flannel. From what I've read, the finest European flannel(specifically the flannel from Northern Portugal) is made from a special variety of cotton with nice super long hairy resilient fibers. Supposedly the characteristics of the cotton resists pilling, adds durability, and enhances softness. Some flannels become uncomfortable after just the first wash, however this kind of flannel is supposed to retain its softness and hairy finish very well over time. There is a good chance it will even get more comfortable with wear. At the $52 price point, I'm seriously considering getting one of their shirts just for the fun of it. It's so cool that they are made in Barre, Vermont. Barre is such a great little town. Love these colors: The website: http://vermontflannel.com/ Anyone here have any experience with this company? Thoughts? Thanks!