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I know this sounds good, but it is not feasible. Vass shoes are a phenomenal bargain in Budapest, that is true. But there, you are buying directly from the manufacturer, and you have also paid for the trip, so you really have not saved anything... To offer them in the US or on the net, at Budapest prices would mean personal financial ruin and devaluation of the brand, which is not exactly what we as reps are going for...
Handmade shoes, at least in Vass' case, doesn't seem scaleable. I couldn't image what would happen if they get hit with 500 internet orders.in a worse case scenario, how would vass lose money by selling their shoes on their own website? if they can sell them for US $500 in their store, what would stop them from selling them for the same price online? they are not making anything off the price of the plane ticket.
Having seen Vass at Sky Valet, I would think a retailer would be advised to pick 2 of the lasts and stick with those, say the U-last and the Peter or P2 last. Much beyond that and it gets confusing to the consumer (and perhaps to the salesstaff too).
Perhaps they should follow the Berluti route and only recommend people with certain width feet to certain lasts. For example, I would think that the U-last is best fit on those feet narrower than E-width.
A cardinal rule of retail is that the manufacturer ought not to undercut his retailers. You cannot sell Vass shoes at retail in the United States for $500. If Vass sold the shoes for $500 on their website, why on Earth would any US retailer be willing to bring them in?in a worse case scenario, how would vass lose money by selling their shoes on their own website? if they can sell them for US $500 in their store, what would stop them from selling them for the same price online? they are not making anything off the price of the plane ticket.
Well, if the ones that I've seen in person and in pictures are any indication, good. Ugly, long-snouted witch's shoes.i have a feeling they don't do too well w/ artioli
And if they do something like selling their shoes on their website for ridiculously low prices, they never will.jcusey,
by 'worst case scenario' i meant that if vass were unale to find a u.s. retailer, undercutting would not be an issue.
Harris; have you talked with Adam Derrick or Saks. With former Bergdorf CEO Ron Frash now at Saks, they're looking to up quality and exclusivity. Maybe this is an opportunity for Vass.