1. In 2018. by way of thanks for being a part of this community, we'll be choosing 16 active members of our community at random to receive a special gift and a gift certificate for one of our affiliate vendors, to represent each of our 16 years.

    Fok and the Styleforum Team

    Dismiss Notice
Dismiss Notice

STYLE. COMMUNITY. GREAT CLOTHING.

Bored of counting likes on social networks? At Styleforum, you’ll find rousing discussions that go beyond strings of emojis.

Click Here to join Styleforum's thousands of style enthusiasts today!

Value inversely proportional to marketing spend?

Discussion in 'Classic Menswear' started by chorse123, May 19, 2006.

  1. chorse123

    chorse123 Stylish Dinosaur

    Messages:
    10,448
    Likes Received:
    74
    Joined:
    Nov 5, 2004
    Something's got to cover those full page glossy magazine ads, right? Discuss.
     


  2. johnnynorman

    johnnynorman Well-Known Member

    Messages:
    71
    Likes Received:
    0
    Joined:
    Mar 24, 2006
    I think there is a correlation, but not a causal connection. I would argue that, to the extent the glossy ads are effective in creating brand panache that exceeds the quality of the garment (Armani being the best example), then it only makes sense for the manufacturer to water down quality. Until the ads are effective in making the brand conscious consumer want to purchase that brand, I think that the marketing will merely cut into initial margins.
     


  3. globetrotter

    globetrotter Stylish Dinosaur

    Messages:
    20,605
    Likes Received:
    391
    Joined:
    Sep 28, 2004
    Location:
    greater chicago
    the overall revenue generated is proportianal to marketing spending. if the margin is huge, and the marketing can get people to buy the product, then a lot of money will be spent on marketing. the high margin suggests low value, but that isn't always the case.
     


Share This Page

Styleforum is proudly sponsored by