arirang
Well-Known Member
- Joined
- Aug 24, 2008
- Messages
- 93
- Reaction score
- 0
^ It could be more about positioning than about moving more expensive expensive suits. If the highest sticker price at Moore's is $495, then the perception among Moore's customers is that a $495 suit is expensive and a $295 suit should do just fine.
However, if there are a bunch of $1095 suits on the rack, then suddenly $495 doesn't seem so bad. And the place looks classier because they have a bunch of "high end" suits for sale.
Moore's is owned by Men's Wearhouse - what does the latter do in its U.S. stores? Do they employ a similar strategy?
(I too would be interested in knowing what kinds of suits Moore's is pricing at that point. Who knows, if they sell a decent product for $1000, they could end up putting the heat on Harry Rosen and their lackluster selection of $1000 Hugo Bosses.)
However, if there are a bunch of $1095 suits on the rack, then suddenly $495 doesn't seem so bad. And the place looks classier because they have a bunch of "high end" suits for sale.
Moore's is owned by Men's Wearhouse - what does the latter do in its U.S. stores? Do they employ a similar strategy?
(I too would be interested in knowing what kinds of suits Moore's is pricing at that point. Who knows, if they sell a decent product for $1000, they could end up putting the heat on Harry Rosen and their lackluster selection of $1000 Hugo Bosses.)