Unreleased GAP commercial directed by Spike Jonze

[sonick]

http://video.google.com/videoplay?do...mmercial&hl=en

Pretty neat.

 

[whodini]

So that's what they did with the old FAO at the Grove...

 

[EL72]

Excellent. I wonder if they really trashed a Gap store like that before it was to be reno'd. Or else it must have been a pretty expensive commercial.

 

[j]

That may be the best ad I have ever seen. Not in terms of making me want to go there, but I was cheering...

 

[Get Smart]

badical!

 

[DNW]

Is GAP planning a new radical strategy?

As for the commercial, I like it.

 

[sonick]

Originally Posted by DarkNWorn

Is GAP planning a new radical strategy?
Perhaps one of their strategies was to extend the 1969 brand to all their jeans thus diluting what little equity their 1969 brand had in terms of the perception of "quality." It confuses me why they would do that. Also, I love at the end how the lady driver in the car nonchalantly decided to swerve into the GAP.

 

[Steve B.]

That may be the best ad I have ever seen. Not in terms of making me want to go there, but I was cheering...

+1

 

[ratboycom]

That was pretty cool. I think I will go to the gap and run, then step off of a display and jump/throw myself into a bunch of shelves.