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Uniqlones -- NY Mag on the rise of Uniqlo

Discussion in 'Streetwear and Denim' started by ctrlaltelite, May 18, 2010.

  1. ctrlaltelite

    ctrlaltelite Senior member

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    Jesse Thorn (aka YoungAmerican) of PutThisOn, put me on to this recent NY Mag article detailing the rise of Uniqlo in the mass retail world: http://nymag.com/fashion/features/65898/

    Pretty good read that covers how the retailer is focusing on fabrication as opposed to fashion, to a little about why Jil Sander chose to come out of retirement for them.
     
  2. dunkin

    dunkin Senior member

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    bit late but maybe others havent seen it yet
     
  3. ctrlaltelite

    ctrlaltelite Senior member

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    yeah but i figured there was enough material in the article to pull out more than a few worthwhile discussions that didn't involve j. crew.
     
  4. Desi

    Desi Senior member

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    Read the article before but: i wonder how they fold their shirts. i don't use a board most of the times unless i am having trouble with a fat men's item. Wondering if they air fold like I do with the women's pieces or fold an entirely different way?
     
  5. TheDroog

    TheDroog Senior member

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  6. ctrlaltelite

    ctrlaltelite Senior member

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    People were talking about it on the Uniqlo thread last week ...

    http://www.styleforum.net/showthread...=96221&page=39


    in passing, amongst a bunch of "why isn't there a uniqlo proxy" and clothing-specific questions.

    i just thought with the glut of posts in the "why designer clothes cost so much" thread, it'd be interesting to see what people thought about the other side of the spectrum.

    for example there's this quote:
    Despite its low price tags, however, Uniqlo doesn’t fall neatly into the category of deep discounter. Like the mass-fashion brands, it delivers a low-cost product that shares qualities of high-end retail. “Uniqlo is a bit of a different animal,” says Luca Solca, who covers retail for Bernstein Research. “And what’s different about Uniqlo is that they have chosen fabric, rather than fashion, as the area where they want to excel.”

    and then:
    It is my vision to create uniforms for the future: pure, sophisticated clothes that work like a common language for the global community.

    i mean, uniqlo and american apparel have a lot of overlap in the types of goods they produce and the experimentation with in-house fabrication, yet despite not having as much domestic presence as the latter uniqlo is making a killing.

    yet just a year or two ago the standard sf uniform was aa hoodie, aa tee, apc new standards, and chucks. i even remember user kodiak starting a thread asking about how his aa shirt fit! next thing you saw he bought a pair of nudies, then diors, then cps... within the span of like six months.
     
  7. Roguls

    Roguls Senior member

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    This makes me not want to buy any Uniqlo, ever.

    Anybody ever seen Gung Ho?

    The parts about the cash out contest and the 6 shirts folded in one minute just made me want vomit.
     
  8. LabelKing

    LabelKing Senior member

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    The morale-building rituals described in the article remind me of the stuff they do at Wal-Mart.
     
  9. van_hammersly

    van_hammersly Senior member

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    The article seems to indicate that clothes are no longer specifically sized larger for the American market. My only experience with Uniqlo was some XS oxfords from a few years ago that fit like an american Small. Is it true the sizing is smaller?
     
  10. Joffrey

    Joffrey Senior member

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    Went to the UNiqlo store a few weekends ago. Don't see the hoopla.
     
  11. MetroStyles

    MetroStyles Senior member

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    Went to the UNiqlo store a few weekends ago. Don't see the hoopla.

    But did you see the swarming blipsters?
     
  12. Big Pun

    Big Pun Senior member

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    Never been, but isn't it like a Gap for Asian sized people? As in nondescript clothing? Is it easily identifiable or what?
     
  13. APK

    APK Senior member

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    I'd say that's pretty accurate, though the selection is far larger than any comparable brand. In my limited experience (one visit plus two shirts and a pair of jeans), the fabric quality is a bit better than GAP. The prices are better, too.

    What the store does is offer a lot of basic items that fit well and will compliment mid-tier or higher end pieces. Personally, I find their shirts to suffice most of my shirting needs. Likewise, it'd be my go-to place if I needed something that looked nice, but I know wouldn't get a ton of use (like a trench).

    EDIT: And if we're just talking about the US store, the sizing isn't THAT different than GAP or J. Crew. A bit slimmer, but my medium button-downs could still stand to be taken in a little and I usually waft between a medium and large.
     
  14. LabelKing

    LabelKing Senior member

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    I've been to the Beijing store--never again.
     
  15. ctrlaltelite

    ctrlaltelite Senior member

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    The morale-building rituals described in the article remind me of the stuff they do at Wal-Mart.

    i was definitely weirded out by the "my name is Uniqlo" bits.
     
  16. wangvicous

    wangvicous Senior member

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    I'd say that's pretty accurate, though the selection is far larger than any comparable brand. In my limited experience (one visit plus two shirts and a pair of jeans), the fabric quality is a bit better than GAP. The prices are better, too.

    What the store does is offer a lot of basic items that fit well and will compliment mid-tier or higher end pieces. Personally, I find their shirts to suffice most of my shirting needs. Likewise, it'd be my go-to place if I needed something that looked nice, but I know wouldn't get a ton of use (like a trench).

    EDIT: And if we're just talking about the US store, the sizing isn't THAT different than GAP or J. Crew. A bit slimmer, but my medium button-downs could still stand to be taken in a little and I usually waft between a medium and large.


    I really like their dress shirts, the fit is really good for me as well. I only wish they would carry more varieties, sometimes I can't fine a blue shirt or a gingham.
     
  17. sushijerk

    sushijerk Well-Known Member

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    This makes me not want to buy any Uniqlo, ever.

    Anybody ever seen Gung Ho?

    The parts about the cash out contest and the 6 shirts folded in one minute just made me want vomit.


    Someone else was expressing the same sentiments to the article in another thread. It's a fucking mass retail store that is dedicated to high volume turnover, not an art collective where everyone is a unique and beautiful snowflake. I'm there pretty regularly and the check out line moves fast, there is very little clutter because employees are constantly folding and replacing stray items, and I'm always offered a bag if they see me hand carrying multiple items. Whatever the hell they do behind the scenes I think more stores should do it.

    Sorry a bunch of college kids trying to make some spending cash makes you want to vomit.
     
  18. Simion505

    Simion505 Senior member

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    i was definitely weirded out by the "my name is Uniqlo" bits.

    Haha yeah me too, I was thinking... WTF... as I read it. But don't worry, if you read the paragraph after that the writer does state:
    "with Uniqlo being replaced with the actual staff member's name of course."
     
  19. holymadness

    holymadness Senior member

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    My main complaint with the Paris store is that there are three men's changerooms for the entire store; the lineups are atrocious, as you can imagine.

    It is amusing to see young French cashiers handing me my change with both hands and a bow. Endearing even. Some of them screw it up and drop the money, which is always fun. Our store has even hired a huge number of Japanese residents in order to cater to the Japanese tourist market, as well as to lend an air of authenticity to the whole thing.

    I only buy underwear and undershirts there (great value for the price). The shirts, sport coats, ties, sweaters, etc. are lousy as you might expect. I'll probably buy a pair of jeans from them one day, since the selvedge denim is attractive. The colours are also highly overrated; like a rainbow threw up on the walls. There's no subtlety at all, just bright, primary shades.
     
  20. Fuuma

    Fuuma Senior member

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    My main complaint with the Paris store is that there are three men's changerooms for the entire store; the lineups are atrocious, as you can imagine.

    It is amusing to see young French cashiers handing me my change with both hands and a bow. Endearing even. Some of them screw it up and drop the money, which is always fun. Our store has even hired a huge number of Japanese residents in order to cater to the Japanese tourist market, as well as to lend an air of authenticity to the whole thing.

    I only buy underwear and undershirts there (great value for the price). The shirts, sport coats, ties, sweaters, etc. are lousy as you might expect. I'll probably buy a pair of jeans from them one day, since the selvedge denim is attractive. The colours are also highly overrated; like a rainbow threw up on the walls. There's no subtlety at all, just bright, primary shades.


    The Paris store offers a hellish experience and is too "branded" for Uniqlo with all the anime-themed installations and stuff like that. NYC one is quieter.
     

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