welshwizard
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- Jun 26, 2006
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Hi,
Several colleagues and I are in the process of relaunching a well known British brand to appeal to a different market segment; that being the under 30's mens market. The aim of the brand relaunch will be to appeal to the under 30 professional; a young person who wears suits, someone who always loooks 'smart'. I'm not talking your average Joe down the pub, I'm talking that smart bloke you see.
It would be a huge benefit to us if you could take a few minutes to answer these 3 questions to assist us in this huge task!
Just a few questions. Answer yes or no or give essay answers if you have no life. Cheers.
1. Do you wear a suit? If so, how often do you wear it? What are the most important factors you consider in buying a suit?
2. How many of the following clothing garments do you have in your wardrobe?
a. Polo Shirt
b. T Shirt with print
c. T Shirt, plain
d. Jeans
e. Trousers
f. Suit
g. Knitwear
h. Other (please state)
3. Which brands do you buy the most from?
Cheers guys.
Several colleagues and I are in the process of relaunching a well known British brand to appeal to a different market segment; that being the under 30's mens market. The aim of the brand relaunch will be to appeal to the under 30 professional; a young person who wears suits, someone who always loooks 'smart'. I'm not talking your average Joe down the pub, I'm talking that smart bloke you see.
It would be a huge benefit to us if you could take a few minutes to answer these 3 questions to assist us in this huge task!
Just a few questions. Answer yes or no or give essay answers if you have no life. Cheers.
1. Do you wear a suit? If so, how often do you wear it? What are the most important factors you consider in buying a suit?
2. How many of the following clothing garments do you have in your wardrobe?
a. Polo Shirt
b. T Shirt with print
c. T Shirt, plain
d. Jeans
e. Trousers
f. Suit
g. Knitwear
h. Other (please state)
3. Which brands do you buy the most from?
Cheers guys.