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True Prep in today's WSJ ...


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Dec 27, 2006
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Eric Felten: Too Much Madras, Not Enough Work: Did Lisa Birnbach's 'Preppy Handbook' Drive a Generation Lazy? - WSJ.com
"It is one of the great mysteries of publishing that, for decades after the astonishing success of the 1980 paperback, "The Official Preppy Handbook," there was no follow-up. The gently comical tribute to the ways of the WASP not only did boffo box office itself but boosted a whole industry"”making a fortune for Ralph Lauren, rejuvenating L.L. Bean and paving the way for J. Crew. Strangely, the book's main author, Lisa Birnbach, waited 30 years to deliver a sequel, "True Prep," which is now in bookstores. The preppy moment the original Handbook inspired was hardly the first mainstream fad for the East Coast country-club aesthetic. When the Ivy League look was in vogue around 1960, even hipsters made the scene: Miles Davis sourced his tweeds and flannel suits at the Andover Shop in Harvard Square. That was a distant memory 20 years on, when Ms. Birnbach offered the masses khaki, madras and crocodile-emblazoned tennis shirts as a bracing tonic for the disco hangover."

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