perhaps you've never heard of the 'chicken bake'..... +1. Try going to a Costco at opening time and there's usually a good 20-30 people waiting for the gate to open. Also they sell gas, some people line up for a long time to get filled up too. It's crazy. I'm not sure with watches, but I know with electronics...they have their own models. The exact models found at Costco aren't the same as the ones at Best Buy and such.