yes, essentially. You may fit into the category of actually needing MTM, but what we want to do is keep the line moving more efficiently and not have people distracted by MTM as it seems 95% or more actually don't really need it - sizing is such that most people can fit in an off the rack size. This way people can get their items quicker and with less paining over the measurement process, and people who really require the custom fitting jacket can get it. There won't be any customizable color choices or anything like that though, because I want to stave off the constant 'would X jacket look good in X color?' questions. In essence I'm closing doors in the house to rooms that aren't pertinent, so that the path leads to the destination that IS pertinent. Getting there more simply is the idea. What we have done over the past 3 years is to get guys into well fitting jackets, without the ominous and costly process of exchanges and returns. The end results are pretty astounding when you go through the gallery and consider all of that. I thought the measurements directions were fairly clear and also fairly common sense, but they still proved too hard for some and I also feel people as customers felt bothered by having to make the effort. There was some discussion on fuk.co.uk the other day where a couple guys were exaggerating their experiences with TOJ and it was really a matter of those guys not measuring right or being too casual/not honest about their body sizes when stating their size preferences - one guy was north of 220, maybe 250lbs and just didn't understand the concept of 'slim fit jacket' and still rails on us to this day about it, it was obviously tight on him. It's that kinda stuff that I just hope to get rid of in this process, if the pieces are ready made without even the notion of being able to change that, I feel the answers may be more clear.