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Todd Shelton - Official Affiliate Thread

WillingToLearn

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Todd Shelton

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I've been quiet here the past few months...

Something clicked for me in April about the clothing industry, our brand, and what we want to do for our customers. My team and I have been putting the pieces together since then.

September 25th we're releasing a new website with the new plan. I'll keep you guys up to date here.

Today, we sent an email with an article explaining a bit about our plan: https://toddshelton.com/blog/style/four-reasons-to-dress-consistently
 

Todd Shelton

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A couple of us discussed a quote from a designer in this thread earlier this year. He said, "We don't sell clothes. I don't care about the clothes." It was from Pyer Moss designer Kerby Jean-Raymond. He won the CFDA fashion fund award and was named to the CFDA board recently.

That quote was part of what started a change in my thinking on the industry and our brand. Basically I tried to make sense of the quote. I wrote an article summing up my thoughts and released it yesterday, in preparation for the changes we're making at the brand next week.

The article is here: https://toddshelton.com/blog/style/finding-perspective-on-mens-fashion-statements
 

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