well it is true that i think rolex and other top brands who do not offer deep discounts over MSRP are placing/catering themselves specifically to a segment of population .. and i agree with that idea... a ferrari should always be expensive and out of the hands of the middle-class, so should a patek or zegna suits. it should be an achievement to be able to own one of those, and it makes people proud to have them. by undermining the market with sales and catering to the mass audience like what Tag Heuer or BMW have done, also undermines the true value and also perceived value of the watch. Also, by making it very exclusive, it makes the item hold its value much better than nonexclusive items. A $200,000 CLK Black AMG that you can walk out of the show-room with, depreciates 60% of its overall value in 2-3 years. A $200,000 Ferrari F430 that you have to be on the "list" for to even be considered, only depreciates 20% of its overall value in 2-3 years, if that. This middle-class guy has plenty of zegna suits. They were unable to keep them out of my grubby hands. Sorry if that devalues yours. I am more proud of the things I do than the things I own. How old are you? You sound like a fifteen year old with rich parents.