- Mar 8, 2002
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My advice: don’t do it. Stick with what you know and love and others who love it too will find it. Trying to do everything for everyone just leads to spreading yourself and product so thin it appeals to no one. A popular affiliate on SF, Epaulet, once had a noragi kimono like shirt that was very nice but they stopped making it because most people who want that sort of thing want it from certain brands that specialize in that kind of thing. Not saying there’s no chance it could be successful but I feel there’s a greater chance that an avant-garde piece will turn off your core customers and not attract new ones who won’t find it legit.After quite an interesting day on this forum yesterday,
I have come to realize that the folks on here, when it comes to leather jackets at least, like the following:
I was thinking of creating a jacket taking these things into account and input from the community. Would folks here be interested in that? I am picturing it as a very collaborative approach. Obviously, opinions will differ but that's why there are polls right?
- Leather made from thicker hides.
- More avant-garde styling.
- Slimmer fits.
Thank you for taking the time out to offer your advice. I really appreciate it and what you are saying makes 100% sense. I guess after the back and forward in the other thread yesterday, my confidence temporarily was shaken and I have been trying to find some sort of avenue that will bring value to this community that you guys might enjoy.My advice: don’t do it. Stick with what you know and love and others who love it too will find it. Trying to do everything for everyone just leads to spreading yourself and product so thin it appeals to no one. A popular affiliate on SF, Epaulet, once had a noragi kimono like shirt that was very nice but they stopped making it because most people who want that sort of thing want it from certain brands that specialize in that kind of thing. Not saying there’s no chance it could be successful but I feel there’s a greater chance that an avant-garde piece will turn off your core customers and not attract new ones who won’t find it legit.
Awesome, thanks again for the input!I would say any videos would be great even if it’s just the jackets in motion since it allows people to get a better understanding of fit. Also if you have any jackets that have been worn in a bit that helps a customer.
I’m not your ideal customer because I live in Florida and already have way too much outerwear that gets worn once a year and only buy new stuff that’ are grail pieces I’ve had my eyes on for years. Good luck to you with everything!
I can understand that. To be honest, that is why I am here.I gotta say, it's weird to read about you getting customers from all over the U.S. No offense, but I never heard of you guys until the recent posting in the leather jacket thread.
How are you guys finding your customers? Facebook marketing? Intagram?
No offense taken at all! Thanks for the advice! I am particularly knowledgeable about leather/leather jackets. I've been in this 24/7 the last 4 years and have a person who has 30+ years of experience on my side so I'm comfortable there. But the marketing and brand aspect, which is super important (some might even say above anything else) was something I had to learn, and at the time, I didn't have the knowledge or a marketing manager type person, that I do now.I see. As an ecommerce owner who manufactures/supplies/sells my own products to retailers around the world, I totally understand. One thing I've never done and, after reading your post just now I caution you about the mistake I think you've already made is "pushing the frugal aspect hard." Once you've defined your brand as a "poor man's xxxx" and "frugal" you've doomed it to an extent. Frugal implies cheap and of poor quality most times when it comes to clothing. People like cheap and fashionable in Zara for example because they know they're buying a seasonal item that more than likely won't last a couple of seasons worth of wear. But to apply that logic to leather outerwear just doesn't fly.
For example, I've NEVER offered discounts or sales on my merchandise. And that's been going for 10+ years of doing this. Because I know my place in the market, and the demand for it. Once you introduce sales, discounts, markdowns, etc. you've just played your hand. You've let your customers know exactly how much you mark up your product and they become unwilling to pay more because they now see how low you can go and still be profitable. TOJ did this right, imho. He was upfront, to an extent about his costs, and thus priced accordingly. Nevermind, everything else that went wrong there, though... He also gave off a vibe of uncompromising quality and aesthetic sense and trusted his vision. He may have been learning as he went when it came to the business side, but you trusted his knack to knowing how a leather jacket should be put together. And that kind of confidence does not come across in your posts here.
So with that in mind, I'll just say this: You might doing a disservice with your posts here in the sense that you do not seem particularly knowledgable about any one thing in your business. I honestly mean no offense. But if you're learning about business, and you're learning about how jackets are made and you're learning about marketing all at the same time ... that makes potential customers wary, I think.