Looks like a diffusion brand of Hickey Freeman for a younger audience. I've seen the ads in GQ. Some of the styles are nice at hickeystyle.com and they have a blue oxford on sale for $53 that I saw at Scoop in NYC for $100. Seemed like a nice shirt at the price and even nicer at $53. I'm always on the lookout for the perfect blue oxford. Looks like they have a nice, preppy aesthetic, and some nice sale prices right now. Anyone know anything about the sizing of the shirts, whether they are short enough so that you can fit them untucked?